Anthem Blue Cross

Anthem Blue Cross appears in the news quite frequently portrayed as the big bad insurance company that hikes premiums to unaffordable levels. However, as a true independent health insurance broker, when I run comparatives for clients, Anthem offers the best value for the money on almost every occasion in the individual market compare to the other insurance carriers. The question thus becomes "why is Anthem portrayed as the big bad wolf of the health insurance industry." In this poster's mind, the answer is obvious. Anthem Blue Cross being the best known California insurance company is chosen as the "whipping boy" by the press and governmental officials in order to further whatever agenda they are pushing at a particular point in time. There is no question that the health insurance industry needs an overhaul, however the adversarial positions between the government and the insurance industry are not addressing the most important issues of how to control the spiralling costs of healthcare. The job of every good broker today is to inform his or her clients of the best value in coverage for themselves and their families. Unfortunately, in doing so, we have to constantly battle false perceptions created by the media and other sources.